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All radico Int’l Revenue Maximisation Programmes for the media biz are multimedia, include extensive sales training and coaching, make annual sales planning easy and enable your media house to acquire new advertisers and incrementally increase revenue; it is a proven formula, that will get the very best out of your Sales Team.

The Success Components

  • Coaching to the Core - all skill sets, mentalities and cultures at all levels by world-class coaches.
  • Local Direct - increase in the ratio of local/national being our goal, we focus specifically on local-direct advertisers.
  • Success in Numbers - we will not rest until everyone is happy with the performance throughout.
  • Annual Sales Planning - planning ahead becoming easy with long-term partnerships with clients on annual contracts.
  • Game-changing Cloud-based Software - brandMASTER is specifically designed to be the Sales Team’s best friend throughout, leading them through the paperless processes - a world’s first and one of a kind with the best management reporting tools by far.

Besides the results, what really makes us unique, is the fun we have, when we work with the Sales Teams and their Management; not one single media partner over the years has complained about us being un-funny, dull or too sales-y.

International experience and expertise are highly important to us. For your specific needs, we have extensive experience in working alongside interpreters.

Our activities have been very rewarding to our media partners and, of course, to us, too. This means we have had the opportunity, to get to know many countries and cultures, build relationships and friendships for life and enjoy the success stories of many media houses and their Sales Teams around the globe; our activities have taken us to UK, Ireland, Germany, Austria, Switzerland, Finland, Denmark, Norway, Lithuania, Slovenia, Jordan, Indonesia, Malaysia and New Zealand.